Monday, December 10, 2012

iPad Paintings: Procreate App

Been lazy with my iPad paintings lately. These are the more recent ones I did. One on top was a late night painting. One at the bottom is an early morning view of my backyard. Both done in Procreate app. Fun.

All mages ©Armand Serrano.

Friday, November 30, 2012

Earliest Hotel Transylvania Foyer/Lobby Design

Another one I found in my archives! Hotel Transylvania went through five different versions. This is the very first lobby/foyer design for the first version of the movie. Interesting to note is the date and the early Dracula design I used here. I pitched the idea that the entire hotel was carved from a huge rock on a mountain top.

Image ©Sony Pictures Animation.

Thursday, November 29, 2012


Sorting my hard drive and I found this! A bw sketch I did for a friend's game studio's presentation at E3 last year.

©Armand Serrano.

Monday, November 19, 2012

Animahenasyon 2012

I'll be speaking at the Philippine Animation Festival next week in Manila. Quick trip but should be fun.

CTN 2012 Photos

Always a blast to catch up with these guys: (l-r) Mark McDonnell, Nicolas P. Villareal, Armand Serrano, and David Colman. Other friends I saw: Tony and Tom Bancroft, Robh Ruppel, Stephen Silver, Faye Hsu, John Nevarez, Jeff Ranjo, Armand Baltazar, Holly Miller, Craig Elliot, Bill Perkins, Chris Deboda, etc.

Manned the Sony fort on CTN day 1. (l-r) Boola Robello, me, Ken Maruyama, JC Cornwell

All images @Armand Serrano.

Tuesday, November 13, 2012

CTN Animation Expo 2012

I'll be at the Sony Pictures Animation/Imageworks booth this Friday, Nov. 16th from 2-5 pm. Looking forward to seeing friends, colleagues, upcoming professionals and lots of artworks! Stop by and say hello.

Wednesday, October 24, 2012

Ringling College Of Arts Visit

Amazingly talented faculty and students during my Visual Development presentation.

Did a demo.

I bumped into colleagues James Finch and Matt Roberts from Disney.

Wednesday, October 03, 2012

Hotel Transylvania! No. 1 Movie!

Hotel Transylvania topped the charts in its first weekend with a strong $42.7 million, setting a new record for a September opening! Thanks to all who supported the film.
Shown here is an early design I did for the hotel lobby entrance that is shown at the end credits of the film.

©Sony Pictures Animation.

Thursday, September 20, 2012

SURF'S UP Revisited

Last week, a special screening of Surf's Up and Q and A was held as part of Sony Pictures Animation's 10th Anniversary celebration at the animation campus in Culver City for ASIFA members. (top photo, l-r): Armand Serrano - visual development, Rob Bredow- vfx supervisor, Chris Jenkins - producer, Ash Brannon - director, Chris Buck - director, Charles Solomon - moderator. Ash is now consulting and an independent director, Chris J is with Dreamworks, Chris B is back at Disney, and Rob is CTO of Sony Imageworks. Fun night to reconnect with these guys. Be sure to watch the short video presentation of this event including our interviews from Sony.

Surf's Up was one of the most beautiful animated film ever made and one of the most challenging but satisfying production I ever been involved with. The team collaboration with artists of such caliber was a rewarding experience. I strongly suggest to watch it if you hadn't seen the movie yet. I'm pleased to share here some of the fond memories I had in this film. Enjoy.

Image above is the design concept that started it all! The squid on the stick on the left was a signature I placed on many of my earliest designs that carried over to the big screen.

The waterfalls after the glow worm cave sequence.

Above is a perfect example of team collaboration that so evident in the film. Characters are done by Sylvain DeBoissy. Foreground elements are painted by Paul Lasaine. The rest are done by me.

Japan beat.

Glow worm cave.

Originally, Geek's house and the board shack are in the same location. Here's an early concept. Notice the squid on a stick? :)

These two above are initial iconic designs that were approved.

Board Shack shape studies. I knew early on that the tree is bent. Its just a matter of how much. Then Marcelo Vignali came to me one morning with a fantastic photo of a palm that bends to the water then peeks up. That's the inspiration for the last image above that we all agreed on to be the final shape.

The Board Shack final design. A collaborative piece with my good friend Marcelo.

Story change pushed Geek's house inland.

My "Poly-pocket" view of Geek's house interior.

Geek's house entrance. Again there's the squid on a stick!

The lava tube entrance. This layout ended up on the screen.

More lava tube concepts.

Geek's house on the beach. Sunny Apinchapong has a painted version and can be viewed on his website.

I based Pengu Island north shore, where Geek lives, from the beaches of Palawan, Philippines and Phuket, Thailand.

Then the south shore, where the Competition Beach is located, was based from the Seychelles Beach in South Africa and Hawaii.

The Competition Beach final design. Another collaborative piece with Marcelo Vignali.

Original story calls for a penguin rodeo (with dolphins).

These Big Z memorial early designs carried over to the screen. I admire such decisive moves by directors that when they see early designs they like and its working, why change it. 

On an early version of the film, promoter Reggie throws a party the night before the competition. Above is the main banquet table. What a hoot to think like a penguin and what would I love to eat if I'm one! :) ... and lotsa squids on sticks!

The "sexy" trophies. These are actual names of our female co-workers :)

Early concepts for the Whaleway station in Shiverpool.

For finale, I did this just for kicks! A some sort of "Where's Waldo"-type piece depicting Pengu Island carnival which was included in the early version of the story. 
Can you find the directors and producer checking in on me during our drive-by?

Click HERE or the link on the Labels on the right for more Surf's Up posting

Photos are ©Armand Serrano. Artworks are ©Sony Pictures Animation

Saturday, September 15, 2012

Arclight Cinemas Wall

(Above): The Hotel Transylvania layout I did for the Arclight Cinemas' wall in Sherman Oaks. Each individual panel is standard 27"x 40" 200 dpi poster size so you can imagine the total file size for this! 
(Below): Photos taken of the actual wall.  

All images are ©Sony Pictures Animation.